Mountain Buggy® launches into a new era of newborn travel, safety and innovation

Mountain Buggy®, the brand renowned for all terrain engineering gear that conquers the outdoors and adapts to urban life, proudly announces the launch of its latest innovation: protect™ - the infant car seat that rotates, reclines, protects.

This revolutionary product continues Mountain Buggy’s legacy of redefining nursery categories—just as it did with the original all terrain buggy and the Red Dot award-winning urban jungle™ luxury and nano™ travel buggy. protect™ is a new breed of car seat, crafted to stay true to Mountain Buggy’s DNA of manoeuvrability, adaptability, durability and simplicity. Engineered for the mountains, yet designed for the city, protect™ delivers ONLY to ensure peace of mind to all New Zealand newborn parents.

“We didn’t want to bring yet another infant car seat to market. We sought a new offering that was relevant to today’s modern parents, especially the rotate-to-load-easily feature that supports new mothers navigate postpartum recovery.” says Campbell Gower, Mountain Buggy® CEO, “Consumers are always looking for innovative, well-priced, easy-to-use products, and protect™ delivers on all fronts - it's intuitive, safe and versatile, making every day parenting easier and more comfortable.

”With safety at the helm of all Mountain Buggy® products, seeking the highest and safest certification with protect™ was paramount and a no brainer for Gower, “R129 improves child safety and simplifies the selection and installation of car seats, through the most rigorous testing, height-based system, ISOFIX fixtures and multi-sensor Q-dummies.”

“This seat has been tested to the highest safety standards, engineered to help protect your child in a vehicle rollover plus side, front and rear collisions. It also has additional side impact protection built into the shell. The combination of tests is very rare.” says Gower, “As you can tell, safety is the top priority for any of our car seats. The flexible structure of the high-performance injection molding combined with energy absorbing materials, means that impact forces are guided away from the baby. Impact protection is paramount with Mountain Buggy®.”

Introducing a new standard into a market has also been a learning curve for Mountain Buggy®, but one that continues to be led with honesty, integrity and a simple yet strong desire for road safety, “New Zealand has been used to the likes of Australian or ECE standards for so long and rightfully so. We bring in R129 because of the rare testing that occurs, that is just not done with other brands.” reflects Gower, “It’s a ballsy move introducing something new, and one that sometimes feels an uphill battle. But we are all behind it, because why shouldn’t New Zealand parents have a product that goes above and beyond to ensure child safety? Of course, there is nothing wrong with other certifications out there, as all have passed and are legitimately safe and sound for the road, but it is so incredibly important though for brands and retail sales to offer unbiased and honest information with data, so that new parents can buy with confidence and understand their options, as whatever they choose will be safe. It is our job as experienced professionals not to scare, but to educate."

protect™ comes with much anticipation after its predecessor has been continually sold out, “Back-orders were in place with retail partners beforehand. This highly anticipated new protect™ is poised for a strong launch.” states Marty Evans, Head of Sales and E-comm, “Knowing and hearing what parents were looking for in an infant car seat through my time at the New Zealand baby shows this year, I’m confident we are bringing to the market a relevant car seat that ticks all the boxes for a newborn family! Especially the safety aspect, and not to mention the wonderful recline and rotating features. Already we are seeing huge interest since we launched 3 days ago. And with our team of certified car seat restraint technicians in-house, we are incredibly excited to ensure that more families can be safe on the road AND with their car seat on a buggy!”

Winning features of protect™:

• rotating base:effortlessly rotate the seat 180° with one hand for easy loading and unloading – no straining of the body, easy to harness.
• recline modes:two recline stages in the car, five for out of the car, including on-buggy or in-home.
• safety certified: tested to the highest European standard R129, with enhanced side impact protection and additional rollover testing.
  
• travel system ready: attach to the buggy for seamless and comfortable daily adventures.
• ISOFIX installation: a secure and simple setup with support leg for added stability.
• luxe comfort: moisture-wicking, soft-touch fabrics and a 6-position headrest for your growing child.
• a custom fit: an infant insert is included for a customised fit for smaller babies, and you can remove it once your baby outgrows it.
• protection:an integrated UPF50+ sun hood protection with an included breathable blackout cover for ultimate comfort.
  

Live life without limit™ with Mountain Buggy® and embrace effortless newborn mobility; uncompromised newborn safety.

protect™ – built for life. Built for you.